Values, Mission, Branding - Yep, They Go Together!
Creativity is explosive and abundant in the new year! Small Business Owners spend time goal setting, thinking over new options for serving their clients, and sometimes a brand refresh is a good match for these exciting possibilities.
It’s always a good idea to review your brand and make sure that the visual representation of your business continues to showcase you in your best light. You want to be easily identified by your ideal clients to allow them to stay connected to your message.
Sometimes year to year we change and evolve just enough to make small adjustments to our branding. Fonts, colors, images all matter and deserve a little TLC. You need to make sure that your vision is aligned with your brand. A confused client is going to move along, so we have to make it easy and clear to connect who we are, who we serve and what we do. Words alone aren’t enough, the visual is the puzzle piece you won’t want to miss.
Social media matters too. Are your graphics and images fresh? You want to get the attention of your clients so they’ll stop the scroll, and eye-catching graphics can be just the ticket. You know what a great social media campaign looks like and how it makes you feel - just like what an underwhelming one feels like. Yes, feels like, not looks like. These images connect us to our feelings, like excitement, joy, confidence, and that is what your graphics say to your ideal clients.
Working with a designer can take the stress out of the process. It’s a challenge to come up with the visual representation of your brand, and a designer knows the questions to ask and the conversations to have. Part of the fun is the discovery - what are the colors, fonts and images that feel like you? What makes you smile when you see it, and makes you want to show it off to the world? When we get to THAT part of the process, the sun shines brightly!
You want to have recognition for the right reasons, and that’s what we are creating. And, evolving. Your business, and therefore, your images, are a work in progress. Where you started may be taking you on a journey that you want to celebrate. And putting the vibrant, crisp colors and patterns to the journey will help your ideal clients come along with you. They’ll be excited to see where you are going, and their interest will stay with you and your business.
If you would like a brand assessment, I’m here for you. Book some time on my calendar for a no obligation zoom and we’ll talk details. I’d love to see how your business is evolving and be part of the planning to move you into the future!
Remember that values, mission and branding all go together. Aligning now translates to money in your pocket later. Let’s do this!
