Client Spotlight: Team Up with Families
I love working with clients that touch my heart, and a fun and exciting project that I was able to complete was with Team Up For Families. Founded in 1997 by a small group of parents of special needs children, their goal was to enrich the lives of families like theirs using recreation, education, and support and allowing these families to tackle their challenges and recognize the joys of life.
As a volunteer-driven organization, they provide unique family-centered activities that are physically inclusive and fun. This includes an equipment lending library, Katy’s Kloset, which accepts and distributes donated durable medical equipment and supplies to adults and children at no or low cost.
Finding out more about this wonderful company allowed me to help them create and design a logo and social media graphics that would serve as a connection to their mission. I worked with their team to find the colors, graphics, and images that would represent them and allow them to put out communication materials and have a presence that was unified and connected.
One of the goals of this rebrand was to bring together two different entities of the organization - Team Up with Families AND the more well-known Katy’s Kloset. Along with this, they have other areas of service (volunteers, activities, giving) that they wanted the flexibility to expand the brand to cover.
As with all rebranding, the discovery process was an important part of the project. We met to learn everything we could about the organization, its mission, and its values. We identified keywords that evoke their mood and some of the key points that they identify as the feelings they want families to experience when working with them, and then I was able to zone in on this and make it the focal point of their visual brand.
The icon we landed on represents 4 people connected with a heart center. The arms are up in a joyful and open expression, and the heart center is truly what makes Team Up with Families the organization that it is. The colors are bright, fun, and playful, another way that families can visually connect with the brand and know what to expect when partnering with them.
This project really was a joy to complete, and I am so proud to be a supporter of their mission! Discovering everything that I can about the businesses that I am fortunate enough to partner with is the most fun and rewarding part of the process. The visual embodiment of their branding comes through so naturally when the connection is made, and I cannot wait to see how far they can soar.
Please visit their site for more information, to volunteer or donate! My sincere thanks to all at Team Up with Families for making this project a breeze and a success!
