Holiday Magic & Your Brand!

There are ways to incorporate your design palette into holiday newsletters, emails and posts.  Find the colors that most closely match your brand when designing your fun communication.  For example, if you are a bright, energetic brand, choose some fun and bold colors for your messaging.  If you favor muted tones in your branding, consider those when creating content.

You can also choose images that represent you and your brand to ensure that your seasonal messaging stays consistent.  If images such as cartoon turkeys and Santas fit your bill, you can find plenty to choose from.  If your brand is more buttoned up, find an elegant tablescape or winter landscape to use for sharing.

We all want to celebrate the season, and it adds a fun and personal touch to our business lives.  So, go for it!  The extra fun is showing off the magic and sparkle with YOUR unique touch!  There is no reason that your ‘fun’ holiday posts need to be cookie-cutter (even if you are posting pictures of your holiday baking by the way!). 

Your ideal clients identify with your unique branding, so show them the spirit of the season while staying true to your own ideals. You’ve created and cultivated your brand, so use it wisely - continuity will make an impact. Imagine that your clients are scrolling on social and come upon your holiday messaging - you want them to immediately associate that with YOU and your values.