Take the Color Challenge and tell me what YOU see!
What do you see with your eyes closed?
It’s not a riddle, it’s a real question. What do you ‘see’ when you close your eyes? Specifically, when you read (or hear) certain words, what images do they conjure up in your mind?
Here is an example. Read these three words below, and then close your eyes. Think about the images that come to mind when you close them up tight:
Now, what did you see in your mind’s eye? Maybe crayons, like the regular yellow, green and blue, right? Nothing super exciting.
Let’s try again:
Did your vision change? Mine did. I see a beautiful yellow glowing sunset. I see a pop of bright, juicy green - like a lime! And, I see a lovely expanse of blue ocean, mirroring up to the blue sky…as I’m sitting on the beach, of course.
I ask this question to illustrate to you that this is ONE of the ways that we dial in to what makes your unique brand and images. When I meet with clients, we get specific and granular with what these words mean visually. I need to dial in so that I understand the tone of your brand and the vision you have, so the more descriptive for me, the better!
When we are unclear, the vision can get hazy. These are broad colors over a huge spectrum, and there are a million different descriptions that can help your minds’ eye to ‘see’ them more vividly.
Isn’t it fascinating how language can impact what we see, even when it’s not there?
You have a vision in your mind, and part of my job as a designer meeting with a client, is to get you to hone in on the words that help me to create what you ‘see’. If you tell me to give your image a green background, I’m grasping at straws. Could be a pine color, could be a grass color, could be a pop of lime. Could be bright or muted. Deep or a faded wash.
The client experience is only elevated by clear communication, and that’s where we’ll go. Working together is a fun and joyous adventure, and I don’t take that responsibility lightly!
So, tell me what YOU see! When you close your eyes and think of the first set of instructions, do you see the plain crayon colors? And when we add those descriptors, do you SEE the saturated, vibrant color differently? I’d love to know your thoughts!
