How do we 'business' in Summer? By preparing.
Summer! It’s here and we’re here for it! In beautiful Wisconsin, the warmth is fleeting, so we’ll take any chance to get out and get the sun rays on our faces (with SPF, obvi).
Depending on your business, you may be in a bit of a summer slow down - which, as entrepreneurs, can get a little uncomfortable. Before you pull that sunhat down over your face, let’s talk about some ways that you can maximize your time during this change in the seasons when your clients are out and about (and maybe not quite as active as normal!).
I like to regroup and take a moment to review where I’m at and where I’m going. Then, I use that review to start my preparation for the next season’s success.
Growth: Do I have all the tools that I need to grow? It’s a good time to look at your infrastructure - is your website doing right by you? Are there outdated events, links or messaging that should change?
CRM: Does your CRM need a little TLC? Find out who you have in your CRM and start to reconnect or archive them - a little housekeeping now will save you headaches as you grow!
Team Structure: Do I need more team support, or power partners to outsource project deliverables to? As a graphic designer, I’m always thrilled to be considered for the important projects that my clients in marketing, social media management, event planning or web design have for their clients - being entrusted with these important projects is an honor!
Branding Review: What is my current branding and imaging saying about me? Have I evolved and need to make changes to the images or messages - maybe it's even time for a logo refresh or a review of your color palate and mood board. I love to review these with clients and find out where we can make little punches that make a BIG impact!
Self Care: What does my schedule look like and where does self care fit in? As mentioned, the Wisconsin summers are short by comparison to winter, let’s make sure to get out and get moving while we can. That might mean being more intentional with your time and your client work and sales outreach, not allowing them to encroach upon the time you set aside for you.
Summer slow downs are actually great times to rev up. By the time the fall rush comes around, you’ll be ahead of the pack!
I remember a quote from Oprah that is worth repeating, ‘For me, luck is preparation meeting the moment of opportunity. There is no luck without you being prepared to handle that moment of opportunity. Every single thing that has ever happened in your life is preparing you for the moment that is to come.’
If you’d like to connect to make sure YOU are prepared, grab some time on my calendar. I’d love to take this time to review your design needs and set us up for success. Planning together now can help YOU and your team to get ready for the big projects and exciting opportunities to come your way!
We can make time AND still enjoy the summer season, so let’s do it! Cheers!
